Our Investment Process


All clients of Whittington Goddard Associates are required to complete, with the help of your adviser, a risk questionnaire. This is completed at your first meeting and at subsequent review meetings. The questionnaire is part of our client fact find within our office management system.


Answering these questions allows us to asses the level of risk a client is happy to accept, alongside other issues, in creating their financial plan.


Using asset allocation tools as a guide, we construct six portfolios based on simple overall weightings between equity and non-equity investments. Equity holdings would include UK equity, developed-markets equity and emerging-markets equity. Non-equity holdings would include cash and fixed-interest type holdings.


As a client's overall attitude to risk increases, the overall percentage holding of equities in the portfolio increases and the overall holding of non-equities decreases.


Using this principal we have constructed six portfolios (four for accumulation and two for income) and review these on a regular six-monthly basis. The portfolios, Cautious, Moderate, Moderate to Adventurous and Adventurous (accumulation) and Cautious and Moderate (income) each have a different overall asset allocation.


To construct each portfolio we use multi-manager funds from some of what we believe to be the best available. We take into account the financial strength of the investment company, its consistency of performance, the investment style of the fund manager and of course underlying asset allocation. We also believe that whilst cost is of course a factor, it should not be the overriding issue as generally 'you get what you pay for'.


Following any portfolio changes, clients in the existing portfolios will not be automatically moved into new portfolios. Instead, this will be reviewed on a client-by-client basis at the next client review.The client can request a review of the portfolio at any time should their needs change or they feel they would like to change their attitude to risk. They will of course discuss this in full with their advisor prior to any change being made.